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MLM Leadership: Focused and OnFire?
by Dave Ledoux
Here's a million dollar question for you today.... Would you like to see your downline excited, focused and on fire?
Hello?
Is this thing on?
Of course you answered, “Absolutely!” Me too!
One of the ways to re-ignite the 'burn' is by hosting a live training event for your team. Human interaction and the group dynamic have been part of network marketing since the 1940's. In today's fast-paced, internet lifestyle it is even more vital to the success of your organization.
The quality, not the quantity, of your team-building events will be the most important factor. Here are a few ideas that I have been using with great success for more than a decade in MLM....
1. WHAT DO YOU CALL THE EVENT?
Be consistent in labeling the event. Think long term, big picture. By giving the event an actual title, communicating the excitement and necessity to attend will be easier. Strategize with your team as to how this event fits into your overall plan. Some examples of local and regional training events that I have organized include:
NEW DISTRIBUTOR WORKSHOP
NUTS AND BOLTS TRAINING
PROFIT BREAKTHROUGH WORKSHOP
SUPER SATURDAY TRAINING
2. HAVE A FLYER FOR THE EVENT
Have a 1-page flyer for your organization that they can mail, fax and email their team. Remember to include the date, start and finish times, the location with directions, what to bring, who's qualified to attend, the investment, the speakers and training topics. Get the flyer out to the team at least 28 days before the event.
3. SHOW THE PLAN, SHOW THE PLAN, SHOW THE PLAN
Our most successful training events were always on a Saturday morning. We would show the plan from 10 am to 11 am, then do a 1 hour training. Guests were invited to stay after the Business Briefing to check out our training systems. The sponsoring rate was always significantly higher on those days. I believe that if you can get a guest out of bed on a Saturday morning and to see the BIG PICTURE, you have a serious business partner! These events are best used as a second or third look by a qualified prospect.
4. 10-20-30 YOUR TRAINING
The fastest way to learn your MLM business is to attempt to explain it to your new downline. How can you fill an hour with quality information, especially if you're fairly new yourself? Break the hour into manageable pieces. After your Business Briefing, take a 15 minute break (e.g. 10 - 10:45 am, then start the training at 11:00)
When you come back, do 10 minutes of CALENDARING. Train the new people to utilize their day planner/calendar system. Review the month ahead. As a team schedule all conference calls, Open Business Briefings, trainings, and live events. The whole MLM game is a business of TIME DUPLICATION. This is where you solidify it in the group.
Spend 20 minutes on RECOGNITION. You can create a high performance team by recognizing the desired behaviors of your organization. If you focus on the work, the results will come. We have a benchmark of doing 15 personal presentations in a month. If someone does that for 3-4 months, no matter who they are, they will get results. We recognize people for showing 15 plans, for first checks, for first home meetings, for attending events, for supporting their teams, etc. If you want to build a huge downline, you must master the art of sharing of recognition with your team.
Use the final 30 minutes to train on the BASICS. Keep it simple. Emphasize the steps that they should be doing every day. Focus on plugging into the training systems for your group. Tapes, books, events, etc. Focus on activity. Focus on setting appointments, showing the plan and following up. By emphasizing the work, the results will follow.
5. THE MEETING AFTER THE MEETING
After every training event I always catch a meal or a coffee with an up and coming leader in my group and their downline. This is your chance to bond, create rapport, dream build and to strengthen the relationships with the key people who will build your residual income.
Encourage your leaders to meet with their up and comers as well. As this group dynamic duplicates, you team will literally take over entire restaurants, each table a micro-nucleus of excited future superstars in your organization.
By planning your events properly, and by emphasizing these 5 key points, your live training events will be a monster success! You will get your people excited, on track, and moving faster towards their goals. Don't wait for someone to train your downline. Take hold of leadership, and ignite the BURN for your organization!
Until next time,
David Ledoux
blessings...doug
PassionFire Intl
MLM Leadership
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